Black and white personal photo collage

Reda Petravičiūtė

Portfolio

I work at the intersection of architecture, creative direction and product development — exploring how spaces, objects and experiences come together to form a distinctive identity.

Architectural Design

From spatial concepts to completed interiors, I explore materiality, atmosphere and how people experience a place.

Homes That Preserve Stories interior projectNorth Station interiorsKlaipeda ice arena architectural competition concept

Product & Experience Development

Whether designing a physical space or a digital product, I start with the same question: how will people experience it?

Kaunas City Pulse product interface3D Kaunas city planning interfaces

Creative Direction

Art, visual narratives and cultural programming allow me to explore identity, atmosphere and shared experiences.

Art club cultural walks and exhibition visitsSpatial art concepts, stillness and lightMixed-media artwork triptychExperimental hotel atmosphere studySculptural conceptual interior researchViva choir backstage photographic seriesPersonal fashion design and textile experiments

AI in Design Research

Creative experimentation is a way to challenge familiar aesthetics, explore new forms and imagine what could come next.

Generative AI architectural imagery researchAI design lectures and workshopsExploring architectural material and aesthetic directionsArchitectural iteration and concept alternativesSculptural architectural concept exploration

Public Speaking & Leadership

Sharing ideas and bringing people together around architecture, design and emerging technologies.

Keynotes and conference presentations